Oct.+5th+-+Meeting

Here's a link to the recording of the session, if you're interested: @https://sas.elluminate.com/p.jnlp?psid=2010-10-05.1934.M.DC05F614C81CCD32E7698C3B727DC4.vcr&sid=voffice
 * Media Literacy Week Planning Meeting – Oct. 5, 2010 **

Agenda > - gather tons of artifacts to go into the showcase, how do we get kids to upload? Archive.org (Wayback machine) you can upload any format of file plus it ask for a license type. It will not be blocked. > - how will we collect content? > - what content will we collect? > - NO contest > - > >
 * 1) Welcome Ryan Miller
 * 2) Confirm Logistics
 * 3) Work on the details of Kick-Off Agenda
 * 4) Make a decision regarding “contest”
 * 1) Update TO DO list and report on current progress
 * 2) Plan next steps …

Logistics > - Andy and Ray have checked out the venue, > > > > > > > > > - sending a dozen or so students from EYs, MYs and Sys (selected students) > >
 * Location: Band room at George Waters; (confirmed tomorrow)
 * Date: : Nov. 4, 2010
 * Time: morning 10:00 am
 * Length: 75 mins (10 am – 11:15)
 * Participants: can have up tp 40 students and a couple of adults.
 * Media coverage: Ray can take media, invites etc.
 * Master of ceremonies – Darren and Andy and others as applicable (John Evans? John Finch? – he can wear his Copyright Cop Vest!) Maybe Rob Carnegie

Kick-Off Agenda
> - process advisory note, all details, including who will be speaking and media who will be there > - Ray will provide details about media, thank you Ray for taking care of media! > - talked to Pat or Paul will be available > - Ryan;s students could speak to the process and from the student perspective. > -
 * Minister's address (Unveil Learning Experiences (lesson outlines); Video Challenge)
 * MTS address
 * Welcome from St. James SD (hosting) – will confirm this after tomorrows meeting, a representative
 * Moderators will introduce
 * Song – some students from Brooklands school who participated in the song create will be able to attend. Song will presented as a music recording and video. (Sounds great!) 3 ½ mins. Ryan could stand up speak to song.
 * Creative Arts piece
 * images with music that demostrates all media- autoplay as everyone walks in and then at the end; we need a tag line? (Blurred Images - kids self-images are being blurred and influnenced by media and gender roles; kids beliefs are being blurred, images are not real that we see.)
 * Introduce video challenge and provide website and details about lessons and video challenge; need a wiki?
 * Have examples of what artifacts that can be submitted might look like
 * Showcase projects and/or give students voice, MYs, Sys, and also students from the French sector

To Do:
 * Acquire and confirm location (Andy)
 * Ask Ryan to create song (Andy)
 * Create advisory note (Roz, John and Cheryl)
 * Create Learning Experiences (Roz )
 * Create wiki/website (Blurred Images) to house learning experiences, resources, and instructions for “contest”

Post-script on tonight's Elluminate session

Some thoughts I couldn't express while mute...


 * The intros by the dignitaries have to be very brief. (I'd tell Pat two minutes.)
 * After Ryan's knock-out song, students must be the focus.
 * Students would issue a bold challenge to media to portray them - and their genders - more accurately. THAT will get us media coverage.
 * I can hear it now, "A group of Winnipeg teens issued a challenge to advertisers and media outlets today, to clean up their act when it comes to the way teens are portrayed in advertising, movies and on TV. They launched their challenge at a school in St. James during Media Literacy Week, saying there are too many unhealthy stereotypes and ideals being served up to both genders. And they didn't spare some of their favourite online destinations either. Blah, blah, blah.
 * The video contest itself would centre around challenging Big Advertising and Big Media with the question: "Who Do You Think We Are?"
 * Once the videos are done, there should be a way of inviting corporations to view them. Outreach here.
 * We could weave this into the overall Blurred Images theme.
 * That's the extent of it: 1) intros, 2) song, 3) the challenge to advertisers, and finally 4) the "Who Do You Think We Are challenge."
 * One challenge to advertisers and media - clean up your act. One challenge to Manitoba students - make a video aimed at corporations.

As much as I like the idea of another creative showcase besides Ryan's song, I think we're too short on time. The meat here is a very direct challenge to corporations to behave when it comes to portraying gender stereotypes and preying on kids insecurities - and the video contest pushback. I have no problem calling the contest a challenge too.

So recap.

Media Event Agenda

1) Intros are very short (with a little more latitude to the minister). Say she gets 5 mins, Pat and the Supe get 2 each. 2) Ryan's knockout song and kids. 3) Student presentation challenging media and advertisers to represent their genders accurately. 4) Announcement of video challenge to Manitoba students. BTW, the KIDS must announce this contest.

I always think media. Your feedback welcome.

Ray * Wow, Ray! I give you two big thumbs up for your comments above - you have a clear vision of what is needed... I think it's great :-)  Hi Ray, I really like your ideas and I can just feel the energy and excitement. My only concern is, how do we get students to present an authentic "challenge" to the media at the beginning of the event when students have not had time to do the learning and understanding about Gender and Media it takes for them to come to a point where they are making the challenge themselves? Otherwise, will we just be providing a "script" for the students? It might work if we had a teacher who has already been teaching their students about the effects of Media on Gender. Does anyone know of a teacher who has been doing this already? I was under the impression that the point of the learning that we are asking students and teachers to take part in would hopefully result in the creation of positive proactive actions for students to take (which may include a challenge to the media). Even though I completely understand the point of the challenge at the beginning and I love the idea and the energy it could create, I just worry that having the outcome (a positive action that students take) of the learning come before the learning may seem staged. If it can be authentic that would be great. I love the idea of having the students announce what will be happening, whatever that might be. I look forward to discussing this more at our meeting.(Roz)

Looking forward to Tuesday's convo, Roz. -Ray

**Further to our discussions last night,** Cheryl, Val and I (Roz) had a few ideas this morning that we wanted to run by people. 1) Instead of a contest, provide a “Virtual Gallery Walk”. Where schools/teachers can submit a link to their student’s work and include a brief summary describing the work. We were thinking, that maybe we do not need to “collect” the students work and store it somewhere, but instead we can collect links to the work to put into the Gallery Walk. We could work individually with teachers who do not have anywhere to put/store the work. 2) Call the culminating event “Festival of Learning”.

Some outcomes/Goals (in my mind) of what we are asking students and teachers to do, is to have students take actions to challenge advertisers to make changes and also to devise ways to educate other youth about the reality of how Media manipulates. (Roz)